Case Study - TV Central

TV Central is local TV station based in Matamata, in the heart of the Waikato region, that broadcasts to viewers all over the Waikato and Bay of Plenty.  TV Central is part of the Kaimai Family Television Network Trust, a charitable trust setup to provide positive, family safe TV programming to viewers across the region.  TV Central has a busy operation at its headquarters in Matamata, as it produces its own local shows as well as broadcasting content from around NZ and the world.  A major challenge for the management of TV Central is to keep costs at a sustainable level, while maintaining the quality shows and broadcast. 

TV Central actively look for ways to reduce their operating costs.  C-talk was able to help them significantly reduce their telecommunications costs.  By replacing the traditional analogue lines they had with C-talk VoIP lines, TV Central have been able to reduce their ongoing telecommunications costs by 44%! 

C-talk integrated VoIP lines into their existing phone system, meaning that the staff didn’t have to learn to use a new system - it was still the same phone system that they were familiar with.

CEO Daryl Anderson says “It has been fantastic that in such economically challenging times, we have been able to significantly reduce our costs by using the C-talk phone service, without having to reduce the level of services.  In fact, we now have greater features than we had before, such as the Voicemail-to-email feature, which is extremely useful for our competition line”. 

Awesome!  It’s so great to be able to help businesses through these tougher times.

For more information, visit www.tvcentral.co.nz

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